Proponent: 44Fsd9iE3Q3FLprsuo2ASxdVPVdjcSYwAAjFcrtmPDMfixQW
Date: January 2023
Requested allocation: 1.75m PHA tokens
Proposal purpose:
The purpose of this proposal is to facilitate the continued advancement of Phala Network. The requested funds will be specifically used to expand Phala’s community and finance Phala’s ambassador programme. Both of which are crucial to enhancing Phala’s brand and invoking the adoption of Phala’s products, and ecosystem.
Context:
Phala ambassadors (ambs) are passionate community members, who are rewarded in PHA for volunteering to perform marketing, community, and content related tasks. This team currently consists of a total of 23 ambassadors, specifically 5 Seniors, 10 Ambassadors and 8 Candidates.
The total allocation in 2022 was 740,000 PHA over the course of 4 separate proposals. The monthly reward pool was 65,000 PHA per month during the later course of the year. The amb programme has gone through 2 different phases and is now entering its 3rd phase, whereby departments, head-ambassadors, league tables and an achievement system will all be introduced.
Expenditure:
This is a biannual request. The 1.75m PHA tokens will be utilised over a 6-month period. Primarily for amb rewards but also other community centric endeavours such as bounties and competitions. The 4 points listed below detail justify a larger allocation of funds:
1) Ambassador team expansion:
Why is this important?
(A) The creation of sub-communities in new regions.
(B) 24/7 community support across different time zones.
(C) Translations of Phala’s content increases awareness and growth
How will these funds be utilised?
How will these funds NOT be utilized?
(A) True builders and not freeloaders.
(B) Existing and active community members.
(C) Passionate and knowledgeable about Phala.
(D) Experienced in either marketing, community management or content creation.
(A) A Phala knowledge test.
(B) 1-1 interviews before onboarding.
(C) A 2–3-month unrewarded trial period, aka our 'advocate' period.
2) Head Ambassadors:
What are they?
How will they contribute?
Why are they important?
3) Stabilization:
4) Connect Phala Network’s and Phala World’s communities:
2023 community OKRs:
Phala Network is requesting funds to expand its community and finance its ambassador programme. Ambassadors are community members who perform marketing, community, and content-related tasks and are rewarded in PHA tokens. The requested allocation is 1.75m PHA tokens over a 6-month period. The funds will be used for ambassador rewards, community bounties, and competitions. The proposal includes expanding the ambassador team, introducing head ambassadors, stabilizing the programme, and connecting Phala Network's and Phala World's communities. The 2023 community OKRs include recruiting 50-100 ambassadors, increasing community engagement and activity, and growing follower count across all social channels.
Serving the Phala community through a planned budget is necessary to grow our overall brand. The budget overview makes sense to me. Will as director of community is doing a great job and I trust he will execute and meet the expected OKRs.