#124·PHALA NETWORK MARKETING CAMPAIGN - POLKADOT INSIDER PROPOSAL - Treasury Proposal #38

Call hx: 0x0ab2eab2a1e5022feb91a2d1866829d890b5f91ee982e4a231eabd849b45a753
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Requested allocation: 37750 $PHA

INTRODUCTION

I am Cris - Founder and Business Development Manager of Polkadot Insider. As Phala Network and the ecosystem are growing significantly, there are substantial upcoming launches in the third quarter, including PhalaWorld and the latest updates of Phat Contract. Because of that, our team - Polkadot Insider would like to submit a proposal for a massive marketing campaign on the Polkadot Insider media page (Twitter).

Polkadot Insider is a media site that supports projects on marketing to engage the Polkadot community. We are supporting blockchain solution projects in educating users as well as providing the most accurate information about the project through visualization to reach users more easily.

Our community includes supporters from different projects and so the benefits of working with us will help the project get new user bases.

Polkadot Insider's accomplishment:

• 14K+ Twitters followers
• 600K+ Monthly Tweet Impressions
• 120K+ Monthly Profile Visits

This is our page: https://twitter.com/PolkadotInsider

OUR CURRENT PARTNERS AND CLIENTS

• ACALA
• Astar Network
• Moonbeam
• Beamswap
• Stellaswap
• Parallel Finance
• Bifrost Finance...

OUR WORK AND PRODUCTIVITY:

1. Produce graphics, and content for Polkadot ecosystem (infographic material for the guideline, metrics performance, follow up a lot of campaign)
2. Generate 6-8 infographics per day
3. Established core key member
4. Gain lots of attention from top-tier projects on the Polkadot Ecosystem.

PROPOSAL FOR PHALA NETWORK:

1. Project Information: we will introduce Phala World via condensed infographics with full information. (2 infographic = 2 task).
2. Thread: Analyze and compare smart contracts and Phat Contract - be more suitable for huge industries like NFT, gaming, and metaverse,... (1 infographic + 3-5 text tweets to generate information = 1 task)
3. Insightful analytic data: Create weekly information and on-chain data about Phala Network, Phat Contract, and Phala World (will describe carefully in the campaign roadmap) (12 infographics = 12 tasks)
   => 15 tasks in total
4. AMA Twitter Space:
   • Do a Giveaway to boost AMA awareness and collect questions from the community
   • Have an internally meeting to discuss the script and timeline for the AMA
   • AMA generation (main topic: fascinating features and projections of the Phala World development)
5. News: Polkadot Insider supports updating all the news of Phala Network on the Twitter page during the month by working together (feature guidelines, weekly recap, events, and partners news, flip news,...)
6. Retweets: Polkadot Insider retweets all the posts that are required from the Phala Network page.

SPECIFIC PLAN FOR PHALA NETWORK

Beginning date: (receiving fee date and time)

**Stage 1: **

• Project Overview: PhalaWorld (a story about Genesis, NFT information)
• AMA: Main topic - fascinating features and projections of the project development.
• PhalaWorld's roadmap (Analytics)
• Instruction to join the Mint (Analytics)
• Interaction of PhalawWorld NFTs (logic and capture value) (analytics)

Stage 2:

• Highlights of PhalaWorld after launch (Analytics)
• Analytics of $PHA utility in the network, especially PhalaWorld
• Phat Contract Overview (Analytics)
• Thread: Analyze and compare smart contracts and Phat Contract -
• Phat Contract Analytic 3 (researched by our research team)
• Phat Contract Analytic 4 (researched by our research team)
• Phat Contract Analytic 5 (researched by our research team)
• Phat Contract Analytic 6 (researched by our research team)

Stage 3:

• How web 3.0 compute cloud works (easiest way to understand) (analytics)
• Analytics of Subbridge
• Highlight works of Phala Network in the period of time (requested by researchers)

DEAL MONTHLY PACKAGE

Because of the MONTHLY PACKAGE that we created from the number-based system, we can't expand all the services into two months. However, Polkadot Insider will expand it by this plan:

1. 10 graphics in the first month and 5 graphics in the next month.
2. News Support and Retweet Support will be still limited to one month, expand these services in the second month with $500 in total.
3. Tiktok Video Clips and Telegram posts will be launched depending on the need of the PHALA team.